News Press releases Trade shows Press photos Newsletter registration Studies and reports Tolerans AB Box 669 SE-135 26 Tyresö Sweden Visit: Vindkraftsvägen 6 135 70 Stockholm Office: +46 8 4487030 Fax: +46 8 4487040 info@tolerans.com Service Support: +46 8 58611610

Award goes to innovative, stapled newspaper in Portugal. 2010.02.08 The Portuguese newspaper i will be presented the European Newspaper Award in April of this year. Through its content-driven design, i has reshaped the traditional way of delivering news to readers, and its stapled format was the logical choice to give them a competitive edge. i (short for “informação”) was launched in May of 2009, and in addition to this latest award, the paper has already won praise as the “best designed newspaper in Portugal and Spain this year.” Editor-in-chief Martim Avillez Figueiredo explains how they approached the design process: “We started with in-depth market research which confirmed what we had already suspected. Newspapers are no longer something that people regard as friendly to use on a daily basis. They have lost their deepness and their capability of showing the real news. Daily newspapers are not guiding the reader to all the different kinds of news sources that are available today, like online news, websites, TV channels, radio, and SMS. Our research showed us that those were the main problems newspapers are facing, so we created a product to address those specific problems.” A compact, stitched format In order to really distinguish themselves from other newspapers, i relies on its compact size and stapling. “Our readers love the paper’s small and ‘magazine look-alike’ format,” says Avillez Figueiredo. “All our competitors are using Berliner or Tabloid formats, and none of them are stitched. So our format and layout in combination with the stitching gives us a good competitive edge.” But readers are not the only ones impressed by the format. Avillez Figueiredo boasts, “The advertisers also like that we can print ads without margins, all the way to the top or the bottom of the page. We have had no problems in having them adjust their ads to our format. Instead, we have profitably been able to sell full-spread ads on pages 2 and 3, just like a magazine.” Read the full press release Download photo of Mr Martim Avillez Figueiredo Back...