News Press releases Trade shows Press photos Newsletter registration Studies and reports Tolerans AB Box 669 SE-135 26 Tyresö Sweden Visit: Vindkraftsvägen 6 135 70 Stockholm Office: +46 8 4487030 Fax: +46 8 4487040 info@tolerans.com Service Support: +46 8 58611610

Stitching gives several benefits to newspapers. 2009.03.09 – Stitching solves a great deal of problems, says Dr Mario García. In this day and age with declining newspaper circulation stitching is one of the tools to attract the “new” as well as those impatient readers who want to go directly to an interesting article, instead of flipping from page to page patiently as their grandparents once did. Also when there is a question of a family sharing the paper or when simply trying to read a newspaper in a confined space like in an aeroplane. – Today, when navigation becomes more and more of an important factor in newspaper marketing, and when all ways of making the paper more attractive for the readers and advertisers must be addressed, stitching is a quick and economical road to travel, underlines Dr García. Most editors are trying to be green and to join the ecological brigade but let me give you just an example; look at a New York Subway Station; you see newspaper pages all over the place. And this in a time when stitching could drastically reduce the amount of waste. – In my view there are all the good reasons to stitch newspapers, among them a more effective and better navigation with distinct sections which benefits both the reader and the advertiser. Instead of a big mess of pages the reader will find a neatly hold together newspaper that has a longer life time, which will encourage both at second and third reading. And all this to a very reasonable investment cost, concludes Dr García. Dr Mario García is one of the World’s most renowned and experienced News Designer. Based in Tampa, Florida, he has been involved in almost 600 News Design Projects travelling to 87 countries all over the world. www.garciamedia.com Download the press release (pdf, 18 kB) Back...