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Tolerans AB
Box 669
SE-135 26 Tyresö
Sweden
Visit:
Vindkraftsvägen 6
135 70 Stockholm
Office: +46 8 4487030
Fax: +46 8 4487040
info@tolerans.com
Service Support:
+46 8 58611610
The benefits of stitched newspapers featured in Monocle
2010.06.03
Monocle, the world famous global magazine writes about Tolerans, stitching newspapers and why a stitched newspaper is so appreciated by readers and advertisers.
While newspaper groups try to figure out how to survive in digital form, one firm believes that print's future is just fine if you know that feel and fold - and how a paper is fixed together - are key to a satisfying read, writes Jonathan Openshaw, reporter at Monocle magazine, about Tolerans.
Why will Tolerans be key? Because readers love the tactility, foldability and readability of a stiched paper and are apparently flocking to flick the firm's products, he continues.
The article also covers why it's all about stitching and size:
1. Being able to gather the whole paper in one piece helps keep city streets clean and the steel staples are easily recovered in the pulping process.
2. Many websites offer origami-like tips on how to handle broadsheets in public places 'in no fewer than five folds'. Compacts bypass this problem.
3. A University of Gothenburg study in 2006 found that compacts are read for 15 per cent longer than broadsheets, and are much more likely to reach multiple readers.
4. Unstitched broadsheets have only one double spread, in the centre-fold, but stitched compacts make every page part of a potential double. This allows for more imaginative use of editorial layouts, and more flexibility on advertising formats.
About Monocle
Monocle is a global briefing covering international affairs, business, culture and design. The monthly magazine has around 150,000 readers in some 25 countries.
Read the full article in Monocle
Monocle website
Tolerans exhibits at IPEX 2010 as part of the PrintCity Alliance stand in hall 17.
2010.05.18
In-line stitching a growing trend - creates new business opportunities and cost savings for printing houses worldwide.
Stitching, or stapling, newspapers and commercial print is a growing trend all over the world, mainly because it's highly appreciated by readers and advertisers. And for printers, it doesn't just add value to the product, it's a cost effective way for a printing operation to broaden its market and increase revenue.
The PrintCity Alliance stand at IPEX 2010 in Birmingham shares a common theme: 'PRINT: LEAN, GREEN, SEEN'.
"This goes well in line with our business and mission, says Jan Melin, CEO at Tolerans. By stitching in-line, at full production speed, printers can reach significant cost savings on the total production cost. In-line stitching offers one seamless way to move part of the finishing process right into the press."
And in this changing media landscape, printers need to look for new business opportunities and maximize the use of their press. By offering stitching, they can use any spare capacity to print inserts, advertising supplements, brochures and magazines, at full production speed.
Read the full press release
The Portuguese newspaper "i" get great reviews
2010.04.22
"i" has been mentioned time after time on several blogs for the great innovative design of their newspaper.
<i><a href="http://www.newsdesigns.com/newspaper-design/featured-publications/style-profile-keeping-an-eye-on-i-newspaper">Here is a blog that gives "i" great reviews</a></i>
Swedish daily SvD wins 8 awards in Best of News Design
2010.03.23
On SND´s annual competition Best of News Design the Swedish daily newspaper Svenska Dagbladet won eight awards. The makeover of the newspaper won most prices but also the specific weekend and sports section got awards.
SvD´s News Designer Anna Thurfjell says that they are using the design to get people to open the newspaper and engage them to read more.
She also says that Scandinavian news design stands out internationally.
Lena K Samuelsson, Editor-in-Chief adds: The design is important and a major part of a newspaper´s expression, it´s by the design you get a first impression. Through the design we have successfully gained both higher circulation and new readers.
SvD has a compact (tabloid) and stitched format, like all Swedish daily newspapers. Several of them have won design awards during the last decade and have the highest readership in the world.
View the award winning design:
Stapling a must for the modern newspaper
2010.03.23
“Mankind will never abandon the printed newspaper.” says Carlos Soria, newspaper design expert and chairman of the Innovation International Media Consulting Group. “But the physical quality must undergo a quantum jump,” he adds in an article published in WAN’s report “Innovations in Newspapers 2009”. Looking towards the future of the industry, Soria concludes that stapling is a must for the modern newspaper.
Carlos Soria is one of the world’s leading experts in newspaper design, having worked in the industry on almost every continent. He is adamant that paper will retain its role as a vehicle for journalism. “Newspapers are not going to disappear and they are not going to turn into a marginal relic of an ancient information medium,” he writes. But they do need to transform to keep their appeal. “The modern newspaper must be stapled or perfect bound along the spine,” Soria adds. “Today, they are obese, hard to read and they tend to fall apart. They are onion-like, peeling away in the readers’ hands.” Listen to your readers Over the years, Carlos Soria has witnessed the search for new formats, with some newspapers shrinking slowly by the millimeter while others shift directly from broadsheet to compact. Both format and functionality are important and go hand-in-hand with each other. “Format helps newspapers achieve the goal of being user-friendly and more functional,” he says. “But the changes newspapers have or are making are not enough. The objective is a news-magazine format.” Reader demand remains key, adds Jan Melin, CEO of Swedish stitching manufacturer Tolerans. “From our experience, the readers prefer a newspaper that is kept intact. By stapling the newspaper, one important and cost effective step has been taken to satisfy readers.” A new era for newspapers Soria proposes his successful scenario; a super-compact Monday-to-Thursday edition with few pages, complemented by content-rich magazine-like Friday to Sunday newspapers. Breaking news would be free online around-the-clock. “The printed newspaper will need to be analytical, explanatory and a tool for greater understanding,” Soria adds. “It will need to stress the ‘why’ instead of all the five W’s (who, what, when, where, why) and provide a rich menu of exclusive enterprise journalism.” |
Read full press release
The report can be ordered at Innovation´s website
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